{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fuibreakfast.simplecast.com%2Fepisodes%2Fepisode-105-website-personalization-with-e4cfb80c","width":444,"version":"1.0","type":"rich","title":"Episode 105: Website Personalization with Brennan Dunn","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/f3f31c83-05d5-4c55-9175-269f74207c99/1525446982artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f3f31c83-05d5-4c55-9175-269f74207c99\" height=\"200\" width=\"100%\" title=\"Episode 105: Website Personalization with Brennan Dunn\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Custom sales copy will always outperform general copy — with very little effort on your side. That's the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments."}