{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fuibreakfast.simplecast.com%2Fepisodes%2Fepisode-115-the-psychology-of-addictive-95ee8e0e","width":444,"version":"1.0","type":"rich","title":"Episode 115: The Psychology of Addictive Products with Jeff Davidson","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/85cb4099-28d7-49aa-a794-2331118afe0b/1531469525artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/85cb4099-28d7-49aa-a794-2331118afe0b\" height=\"200\" width=\"100%\" title=\"Episode 115: The Psychology of Addictive Products with Jeff Davidson\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You'll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user's seeking system."}