{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fuibreakfast.simplecast.com%2Fepisodes%2Fepisode-127-content-strategy-with-chris-74ef04e1","width":444,"version":"1.0","type":"rich","title":"Episode 127: Content Strategy with Chris Huylebroeck","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/4bad16a8-b000-4636-9e9d-6a97e3c96a6b/1544908181artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4bad16a8-b000-4636-9e9d-6a97e3c96a6b\" height=\"200\" width=\"100%\" title=\"Episode 127: Content Strategy with Chris Huylebroeck\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience."}