{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fuibreakfast.simplecast.com%2Fepisodes%2Fepisode-133-saas-pricing-with-patrick-2941fb80","width":444,"version":"1.0","type":"rich","title":"Episode 133: SaaS Pricing with Patrick Campbell","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/07410b63-e7e2-4e32-83af-bd1d7a7d1f60/1552131010artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/07410b63-e7e2-4e32-83af-bd1d7a7d1f60\" height=\"200\" width=\"100%\" title=\"Episode 133: SaaS Pricing with Patrick Campbell\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research."}