{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fuibreakfast.simplecast.com%2Fepisodes%2Fepisode-141-launch-best-practices-with-rvQxxJgH","width":444,"version":"1.0","type":"rich","title":"Episode 141: Launch Best Practices with Keith Perhac","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6cd16543-f849-4954-85c0-9d1cc1460e2d/066c98d2-4d93-4a73-9189-c757c91f6fce/1496410699artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/513b1d60-ee62-48a7-b116-f7598ad0b017\" height=\"200\" width=\"100%\" title=\"Episode 141: Launch Best Practices with Keith Perhac\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"\"Build it, and they will come\" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, \"prime the pump\" for your product, and measure the outcome — so that you can optimize and iterate."}