{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fuibreakfast.simplecast.com%2Fepisodes%2Fepisode-64-making-freemium-work-with-ed851d42","width":444,"version":"1.0","type":"rich","title":"Episode 64: Making Freemium Work with Bridget Harris","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/fbcb7e36-c22b-41e4-99a4-6deaf71a10b8/1496326488artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/fbcb7e36-c22b-41e4-99a4-6deaf71a10b8\" height=\"200\" width=\"100%\" title=\"Episode 64: Making Freemium Work with Bridget Harris\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium works great as a marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice!"}