{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fuibreakfast.simplecast.com%2Fepisodes%2Fepisode-92-behind-the-scenes-of-ab58986e","width":444,"version":"1.0","type":"rich","title":"Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/b8c63482-6007-4c39-8515-79579a3cedd5/1516961096artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/b8c63482-6007-4c39-8515-79579a3cedd5\" height=\"200\" width=\"100%\" title=\"Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights."}