{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fuibreakfast.simplecast.com%2Fepisodes%2Fepisode-96-building-a-global-customer-bc076fff","width":444,"version":"1.0","type":"rich","title":"Episode 96: Building a Global Customer Base with Ed Freyfogle","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/5e56094d-a0cf-4fb0-98af-2b9cc1b662eb/1519495323artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5e56094d-a0cf-4fb0-98af-2b9cc1b662eb\" height=\"200\" width=\"100%\" title=\"Episode 96: Building a Global Customer Base with Ed Freyfogle\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You'll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing."}