{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Funfinishedbusiness.simplecast.com%2Fepisodes%2F65-PhHhoSpw","width":444,"version":"1.0","type":"rich","title":"This swimmer is reversing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/36b177/36b1778b-97c6-493a-8c34-1b73c922224c/3dc69432-9282-436e-8b40-1df4ecb544bb/1421070776-artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3dc69432-9282-436e-8b40-1df4ecb544bb\" height=\"200\" width=\"100%\" title=\"This swimmer is reversing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"[This week on Unfinished Business](http://unfinished.bz/65) I’m joined again by [Elliott Kember](http://twitter.com/elliottkember) to talk about Speedos, fitness tackers and—one day before Nike announced they’ve stopped making hardware— my Nike Fuelband. We discuss Cennydd Bowles’ [Letter to a Junior Designer](http://alistapart.com/column/letter-to-a-junior-designer) and if there are differences between designing a website and designing a digital product. I ask if designing with data is just an excuse for not having enough confidence in an idea and suggest that banging on about ‘empathy’ deserves a punch in the face.\n\nThis week our sponsors are [Macrabbit’s Espresso](http://unfinished.bz/espresso)—get 10% off with the offer code **unfinished** —and [Shopify](http://unfinished.bz/shopify). Join their free partner programme today.\n\n"}