{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Funified-purpose.simplecast.com%2Fepisodes%2Fholly-wade-qQ9h6B3G","width":444,"version":"1.0","type":"rich","title":"The Heart of Small Business: Grit, Growth & the Power of Local Economies","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/286f25f4-96ab-4e32-994b-d230204723c1/main-20art-20-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/13b311f6-074e-45ea-a1c8-b7d8bf974432\" height=\"200\" width=\"100%\" title=\"The Heart of Small Business: Grit, Growth &amp; the Power of Local Economies\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Unified Purpose, Daniela speaks with Holly Wade, Executive Director of the NFIB Research Center, about the often-overlooked power of small businesses in shaping local economies, building community resilience, and fueling innovation.\n\nHolly shares what she’s learned from 20+ years of studying and advocating for small business owners across the U.S.—from mom-and-pop shops to side hustles born out of necessity. The two explore the emotional and economic value of local businesses, the challenges of scaling when resources are scarce, and the growing gap between fast-moving tech trends and older entrepreneurs trying to keep up.\n\nThis inspiring conversation is packed with real-world examples, international perspectives, and a deep respect for the people behind the storefronts. Whether you’re a small business owner or someone who loves to support them, this episode reminds us that the smallest businesses often have the biggest stories."}