{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Funofficialshopifypodcast.com%2Fepisodes%2F33eb81fd-33eb81fd","width":444,"version":"1.0","type":"rich","title":"Alex O'Byrne: 100 Orders on the First day ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/03dd57/03dd57ad-343e-4c39-8917-f75004eb4bf4/ff9e0a75-f8da-40ac-a34e-d27abf3f9231/1450300217artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ff9e0a75-f8da-40ac-a34e-d27abf3f9231\" height=\"200\" width=\"100%\" title=\"Alex O&apos;Byrne: 100 Orders on the First day \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Alex O'Byrne recently launched the new Negative Underwear website, which took an astonishing 100 orders on the first day alone, followed by 7000 unique visits in just 5 days. Alex pulls back the curtain and discusses the strategies necessary to achieve those results... and they're surprisingly grassroots."}