{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Funofficialshopifypodcast.com%2Fepisodes%2F39a5ef98-39a5ef98","width":444,"version":"1.0","type":"rich","title":"Urbain: How a 20-year-old Entrepreneur from Minneapolis Earns a 3x ROI on Facebook","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/03dd57/03dd57ad-343e-4c39-8917-f75004eb4bf4/b0e2b109-71d1-4f5e-a848-c12c6296cff7/1490287886artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/b0e2b109-71d1-4f5e-a848-c12c6296cff7\" height=\"200\" width=\"100%\" title=\"Urbain: How a 20-year-old Entrepreneur from Minneapolis Earns a 3x ROI on Facebook\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Logan Ketterling is a 20-year-old entrepreneur from Minneapolis who combined his passions for fashion, storytelling, and online marketing to launch a successful jewelry business. Logan's brand Urbain creates unique pieces from places of significance such as historic sites or local hotspots. \r\n\r\nSince the launch, Logan has worked hard to get awareness about his unique products. Using Facebook Ads, Logan has built profitable funnels to get a customer aware, engaged, and active in his business. Some of these funnels returning 2 to 3 times ROI using unique audiences and tons of research to build an onramp to a new brand in a crowded space. "}