{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Funofficialshopifypodcast.com%2Fepisodes%2F42c271d5-42c271d5","width":444,"version":"1.0","type":"rich","title":"A/B Testing: Is it a 'sack of money' button?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/03dd57/03dd57ad-343e-4c39-8917-f75004eb4bf4/7ee9a799-6d4e-41fe-829e-ea7f38165990/1476125993artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/7ee9a799-6d4e-41fe-829e-ea7f38165990\" height=\"200\" width=\"100%\" title=\"A/B Testing: Is it a &apos;sack of money&apos; button?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What's a good conversion rate? One that's better than last month.\r\n\r\nBut how did you get there?\r\n\r\nNick Disabato has built a career on research-focused A/B testing. Over the past year, he's helped Shopify Plus store KeySmart achieve extraordinary success. He joins us today to discuss that journey and how you can improve your store 5% monthly with his approach to split testing."}