{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Funofficialshopifypodcast.com%2Fepisodes%2F99846fb4-99846fb4","width":444,"version":"1.0","type":"rich","title":"Liston Witherill: Research & Copywriting Secrets for Massively Boosting Conversions","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/03dd57/03dd57ad-343e-4c39-8917-f75004eb4bf4/363656a6-9279-4d0d-8d7c-402389b7bd54/1440795090artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/363656a6-9279-4d0d-8d7c-402389b7bd54\" height=\"200\" width=\"100%\" title=\"Liston Witherill: Research &amp; Copywriting Secrets for Massively Boosting Conversions\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"There are two types of businesses: 1) the kind that intimately understand their customers, and 2) the kind that shoot aimlessly and occasionally hit the target. Both types of businesses may succeed for a while, but let’s face it: the second type of business isn’t sustainable."}