{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Funofficialshopifypodcast.com%2Fepisodes%2Faad39408-aad39408","width":444,"version":"1.0","type":"rich","title":"The Business of Fashion: Using Personas & Calendars to Grow","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/03dd57/03dd57ad-343e-4c39-8917-f75004eb4bf4/4234b625-c0b5-4dbb-8f29-238b558eb249/1502304283artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4234b625-c0b5-4dbb-8f29-238b558eb249\" height=\"200\" width=\"100%\" title=\"The Business of Fashion: Using Personas &amp; Calendars to Grow\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"If there’s one industry that’s harder than most to market, it’s fashion. \r\n\r\nWhy is it so intrinsically difficult to market a fashion store?\r\n\r\nAnd if we know why, what can we do about it?\r\n\r\nJoining us to break it down is Jacklyn Deans.\r\n\r\nJacklyn Deans is the Founder and Principal eCommerce Consultant at Flash + Color. \r\n\r\nFlash + Color helps Fashion, Beauty, and Lifestyle brands establish and expand their businesses online. \r\n\r\nWith over 15 years of eCommerce and Digital Marketing experience, she advises brands on how to exponentially increase sales, boost engagement, and create loyal customers."}