{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Funofficialshopifypodcast.com%2Fepisodes%2Fb6e290ce-b6e290ce","width":444,"version":"1.0","type":"rich","title":"Getting People Talking About Your Brand (Even if you're not an Influencer)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/03dd57/03dd57ad-343e-4c39-8917-f75004eb4bf4/40d8920a-b4e8-49ea-a21f-d8c802dfe342/1488480360artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/40d8920a-b4e8-49ea-a21f-d8c802dfe342\" height=\"200\" width=\"100%\" title=\"Getting People Talking About Your Brand (Even if you&apos;re not an Influencer)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Pop-Quiz: Which marketing channel is the most effective and costs the least?\r\n\r\nAnswer: Word of mouth.\r\n\r\nToday, David Fallarme joins us in this actionable episode to discuss the essentials behind successful word of mouth marketing.\r\n\r\nDavid currently heads up marketing for ReferralCandy, a Shopify app that gives your store a referral program. \r\n\r\nDavid's background includes making viral Facebook games played by millions, and he uses that experience to help ecommerce stores increase their sales with word of mouth."}