{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Funofficialshopifypodcast.com%2Fepisodes%2Fd0a86b01-d0a86b01","width":444,"version":"1.0","type":"rich","title":"How to Get Better Traffic, Free with Semantic Data","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/03dd57/03dd57ad-343e-4c39-8917-f75004eb4bf4/3092d883-6638-4610-9e2d-456f1af86490/1499365615artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3092d883-6638-4610-9e2d-456f1af86490\" height=\"200\" width=\"100%\" title=\"How to Get Better Traffic, Free with Semantic Data\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Everyone wants better ranking but that’s not really what they want.\r\n\r\nStores want more traffic.\r\n\r\nThey want that because it leads to sales.\r\n\r\nSales is what really matters.\r\n\r\nAll of SEO is just a marketing channel to get more visitors who turn into customers.\r\n\r\nThe main FIX for SEO is better rankings\r\n\r\nWhat if there was a way to get more sales with the existing rankings you already have?\r\n\r\nHow?\r\n\r\nBy convincing more searchers to click on your search listings.\r\n\r\nMore clicks == more traffic == more sales.\r\n\r\nWhat we’re talking about today is a search enhancement in Google called Rich Snippets, specifically Product Rich Snippets.\r\n\r\nThey enhance your existing search results with more data and pixels.\r\n\r\nEric Davis joins us today to walk us through it in easy to understand terms.\r\n\r\nEric is founder of Little Stream Software, which helps Shopify entrepreneurs customize their Shopify stores using public and private Shopify Apps."}