{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Funofficialshopifypodcast.com%2Fepisodes%2Fmillion-dollar-launch-dde5a3fd","width":444,"version":"1.0","type":"rich","title":"How KeySmart Made $1.3 Million on a Product Launch","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/03dd57/03dd57ad-343e-4c39-8917-f75004eb4bf4/763ca239-9065-43b3-98e0-c7d114e9c949/1512403852artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/763ca239-9065-43b3-98e0-c7d114e9c949\" height=\"200\" width=\"100%\" title=\"How KeySmart Made $1.3 Million on a Product Launch\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"When starting out with your store, most folks struggle to get their first sale.\r\n\r\nThen, if you do find your product-market fit, and get traction in your niche, you set your sites on growing to your first million dollars in revenue. And if you can get there, you’d feel pretty great.\r\n\r\nNow what if I told you our guest today got to a million dollars in revenue in a few months on a single new product launch with pre-orders.\r\n\r\nPretty wild, right?\r\n\r\nOn today’s episode, we’ll pull back the curtain on this monumental success.\r\n\r\nAndy Bedell is the head of marketing for KeySmart, one of Shopifys largest e-commerce stores. He is an experienced advertiser and email marketer with over $20 million in revenue under his belt. \r\n\r\nIn addition to KeySmart, Andy has consulted advertising agencies, other eCommerce stores, and several Kickstarter campaigns. \r\n\r\nBefore entering the eCommerce world he ran advertising for the University of Chicago Booth School of Business Executive Education department.\r\n\r\nListen now."}