{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Funseen-unknown.simplecast.com%2Fepisodes%2F31-rethink-your-personal-brand-1e4vkUWH","width":444,"version":"1.0","type":"rich","title":"31: Rethink Your Personal Brand","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/cbd17287-793a-4df5-ac04-35e905e2fa54/69042dcd-c0a6-464f-9156-5669a235ac6a/screen-shot-2021-04-30-at-11-24-45-am.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2aee386e-7285-454f-8c06-1f3d6ed76f2b\" height=\"200\" width=\"100%\" title=\"31: Rethink Your Personal Brand\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"The strongest personal brands do not simply promote expertise. They perform a service. They name an unspoken feeling, offer a story people can use to understand themselves, and show a visible trajectory of growth. In this episode, Jasmine and Jean-Louis explore why credibility now comes less from credentials and distance, and more from participation, vulnerability, sacrifice, and skin in the game. A personal brand is not a persona to engineer. It is a story to excavate, embody, and keep evolving."}