{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Funseen-unknown.simplecast.com%2Fepisodes%2F36-how-to-find-the-future-R3JXVOzb","width":444,"version":"1.0","type":"rich","title":"36: How To Find The Future","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/cbd17287-793a-4df5-ac04-35e905e2fa54/69042dcd-c0a6-464f-9156-5669a235ac6a/screen-shot-2021-04-30-at-11-24-45-am.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/cb93ac9e-0354-435e-8e43-dc89ffffa83b\" height=\"200\" width=\"100%\" title=\"36: How To Find The Future\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"The future rarely announces itself. It shows up first as a gap between how people feel privately and how they’re willing to behave publicly, long before it reaches a headline or a trend report. \n\nIn this episode, Jasmine and Jean-Louis compare the two methods they use to find it, one reading that gap through empathy and emotional pattern recognition, the other through math, tracking the hidden constraints that rewrite a market, and make the case that spotting what’s next has less to do with watching trends than with learning to name what has already changed inside people."}