{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fusps-mailin-it.simplecast.com%2Fepisodes%2Fan-ode-to-the-zip-code-7KfQdlJr","width":444,"version":"1.0","type":"rich","title":"An Ode to the ZIP Code","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3cfa0ec2-3957-4ffa-92de-602ff6405a19/fcc04fbf-b404-492f-b4f6-84dfaddfc215/2021-8-24-mailinit.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f2bfd7cc-af4c-4d3f-bec2-b2da9213fff6\" height=\"200\" width=\"100%\" title=\"An Ode to the ZIP Code\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Join us as we chat with the Smithsonian’s National Postal Museum curator, Lynn Heidelbaugh, to examine one of the biggest game changers in the modernization of the Postal Service—the ZIP Code. We’ll talk about how a seemingly innocuous string of digits helped to increase delivery performance, as well as how USPS inspired nationwide adoption of the ZIP Code, including the introduction of Mr. ZIP!"}