{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fvin-dow-podcast.simplecast.com%2Fepisodes%2Fgood-for-the-goose-oPaTQPJv","width":444,"version":"1.0","type":"rich","title":"What's Good For The Goose Is Good for the Gander ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d6f2912d-08b6-4c24-b68e-9488758c4b04/6e50f26c-b235-41a0-9d41-ac1779c812f8/bob-podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"When it comes to the trade.. what's good for the goose (your dealership) is good for the gander (your customers). \n\nWhat if your dealership was able to add transactional transparency to every trade... what does this mean? \nCustomer comes in with a trade. \nYou use Accu-Trade to do a condition report, including the mechanical health of the vehicle. \nYou understand the absolute, auction and retail value of the VIN. \nYou show, and rationally explain to the customer why their trade is worth what it is.\nYou decide if you want to keep that vehicle, or sell it to Accu-Trade based on the true merits of the VIN. \n\nThe combination of radical transparency and an underwriter... \n\nUsing a third party to highlight the merits of the car with a process to appraise a car that includes the mechanical health of the vehicle. \n\nYou need to be able to talk to your consumer in a RATIONAL way during acquisition.\n"}