{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fvin-dow-podcast.simplecast.com%2Fepisodes%2Fselling-to-the-current-market-_P5ilUq_","width":444,"version":"1.0","type":"rich","title":"The Playbook on Selling To The Current Market","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d6f2912d-08b6-4c24-b68e-9488758c4b04/6e50f26c-b235-41a0-9d41-ac1779c812f8/bob-podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"When you come here, you will be overfed, over drunk, and listening to the music that you want to be listening to... \n\nThe Playbook\n- Never insult the people that gave you the respect of showing up; \n- Always take away the fear of any adverse experience away from them. \n\nSelling to the Current Market\nYou were talking about how at the beginning of COVID last year and this is quote, quote I was stupid enough to know that we were definitely staying current to the market, so we are selling. So why have you always gone that route?\n\nInviting People to a Party\nYou let people list cars on a marketplace that has no relationship to the market, but you're hoping to find somebody to bump their head and pay too much. And sometimes that happens and therefore it's kind of like gambling, put it all on red. And sometimes you win. But when you're all done the marketplace, it does the same thing. As any other gambler, you're going broke and begging people for toll money to get up the Atlantic city expressway.\n\nAttracting People to the Marketplace\nWhen we frustrate people in our own microscopic PVC pipe, two inch PVC pipe that you gotta get every penny for every car, or you're not going to let the other guy participate You invite them to the party and then charge them for the food.\n\nNah, nah, I don't think so. The piranha effect will never take place. Where you’re putting blood in the water. Look what just happened.\n\nThe Jerry Springer Effect.\n In a marketplace, if you don't enable that but instead go with- \n\n“I’ll no sale that, we'll run it again.”  \nAnd Don't worry about giving the buyers bitter fatigue. \n\nOh, now we have what you would call chauffeur knowledge, driving the bus.  Never been a player. Do not understand the depth of what creates a marketplace, but you own the marketplace. So you must know, unfortunately it’s “chauffeur knowledge”\n\nYou've been there. You saw it, you failed at it, but now you're going to do it again? Nah, that’s chauffeur knowledge. Just look that up someday and read it. You'll love it because it's a fact.\n\n The truth of the matter is if you don't have skin in the game, in the marketplace, where everybody give you the respect of being there. Every single unit's getting sold. "}