{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fvin-dow-podcast.simplecast.com%2Fepisodes%2Fstop-overtrading-v07RxEnd","width":444,"version":"1.0","type":"rich","title":"Leverage The Used Car Invoice and STOP Overtrading. ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d6f2912d-08b6-4c24-b68e-9488758c4b04/6e50f26c-b235-41a0-9d41-ac1779c812f8/bob-podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"With a used car invoice dealers can memorialize the true condition of any vehicle. Rationalize why a trade in is worth what it is worth for yourself, your customer, and your management. \n\nVIN-decode and start uncovering the value of your customers car. Show them how the dent impacts the value. One set of keys - the extra set is $300. Chip in the windshield, that's $150 off. OBD scan for mechanical health reports and deductions in every appraisal.\n\nSimultaneously understand the value of every VIN at a retail or wholesale level based on the true merits of the 17 digits. \n\nWhen it comes to the trade-in; the product advisor, manager, and customers have their challenges understanding each other. Each member of the trio fends for themselves:\n\nProduct advisor - Wants to sell a new car. Often times the barrier is the trade in or the only bargaining chip at their disposal. Encourage your advisors to fend for their case. By leveraging the used car invoice, advisors can provide data on why you should pay more for that trade.\n\nManager - Know the upside/reward and downside/risk of every VIN the dealership acquires. \n\nCustomer - Wants to feel they're getting a fair value on their trade, and understand where the value came from. Show the customers how much the low mileage, heated seats, and black exterior increase the value of their vehicle... and that the bald tires decrease the value. Nobody can argue with the true merits of their VIN! There are photos to prove it. \n\nRemove the trade friction by collecting and presenting VIN-specific information on every trade. Memorialize the vehicle merits so customers, product advisors, management and dealers principles can understand the true vehicle value. \n\nControl the flow of information for different users within your dealer group. Understand the health of your used vehicle operation within one dashboard. \n"}