{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fvin-dow-podcast.simplecast.com%2Fepisodes%2Fthe-future-for-wholesale-marketplaces-eOSI6VYZ","width":444,"version":"1.0","type":"rich","title":"What's The Future For Wholesale Marketplaces?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d6f2912d-08b6-4c24-b68e-9488758c4b04/6e50f26c-b235-41a0-9d41-ac1779c812f8/bob-podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"This week Bob takes on the question, \"Where are wholesale marketplaces going in the future?\"\n\nThis episode recorded and released on Feb. 25th, 2021. \n\nPeople that build wholesale marketplaces aren't experienced Traders. They're not considering the people participating ie: the buyers and the sellers. \nThey don't consider: Why is the vehicle there? Who is the best end user? \n\nMost marketplaces today support the status quo. \n\n4:45 Wholesaler: A person that underwrites the price of a vehicle for a Dealer.\nWho is the highest and most efficient seller in a marketplace? A wholesaler. Why? Because they've got skin in the game. \n\nConsider how any condition report on any marketplace looks. The guy that created that never had to look at 300 a day to buy two cars.This creates bidder fatigue and brain fatigue for market participants. \n\n12:25 What elements are necessary for the ultimate marketplace?\n- Where buyers have everything necessary to make an instant decision. \n- Everyone in the market has the same option at the same time. \nie: the commoditization of the VIN. \n\nShowcasing the number of shoppers sets the stage for testosterone and egos. \n \nTraditional Wholesale Marketplaces have stayed relevant because they do cheques, titles and arbitration. \n\nWhat if an OBDII reader could eliminate 90% of the possibility of an arbitration by revealing the mechanical health of the car prior to acquisition? \n\nThe Future of Wholesale Marketplaces? Setting the lowest price and hunting for the best end user.\n "}