{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwebsiteleaderpodcast.com%2Fepisodes%2Fep-23-analysis-and-a-plan-sPEC5z8S","width":444,"version":"1.0","type":"rich","title":"EP 23: Analysis and a Plan","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/c4ff1f99-7d5c-4fe7-ab09-a3efc3842f5e/8007eeaa-fe14-4950-9756-6d536ba2102e/business-website-leader-podcast-b.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c3f76c81-a87a-48c9-8ebb-af578e3548ab\" height=\"200\" width=\"100%\" title=\"EP 23: Analysis and a Plan\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We use the analysis and planning first approach so we are not simply diving straight into tactical methods or random idea approaches that may not help our clients — which ultimately means we are not meeting expectations, understanding goals and objectives, and not serving them well. \n\nA solid plan, a solid platform, and a roadmap take the worry out of web and make our clients feel more confident and at peace. We want our clients to love the web and love working on web initiatives. We lead the digital planning process and provide direction for them to do what they do best and focus on growing their business."}