{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwell-made.simplecast.com%2Fepisodes%2Fb46e38b1-b46e38b1","width":444,"version":"1.0","type":"rich","title":"38 Taking Measured Risks with Heidi Zak, co-founder of ThirdLove","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9f8882/9f88826c-2b18-4bb2-86ba-8f4940c9ad44/cfaa78ea-3718-4133-8e79-8c6f6671a388/1522117838artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/cfaa78ea-3718-4133-8e79-8c6f6671a388\" height=\"200\" width=\"100%\" title=\"38 Taking Measured Risks with Heidi Zak, co-founder of ThirdLove\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"ThirdLove set out to face two huge challenges in the bra industry: designing a fit for all women and selling it with no risk to the customer. Their solutions — the Fit Finder quiz and try-before-you-buy program — changed how people buy bras online."}