{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwell-made.simplecast.com%2Fepisodes%2Fb619d1cd-b619d1cd","width":444,"version":"1.0","type":"rich","title":"17 Making Science Personal with Craig Elbert","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9f8882/9f88826c-2b18-4bb2-86ba-8f4940c9ad44/d3dfb922-d069-4cbe-a1de-e63a52adeb45/1490906575artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d3dfb922-d069-4cbe-a1de-e63a52adeb45\" height=\"200\" width=\"100%\" title=\"17 Making Science Personal with Craig Elbert\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Craig experienced first hand the overwhelming lack of clarity in vitamin and supplement stores. With his background at Bonobos, he saw this as an opportunity to use the direct-to-consumer, VCB model to build a brand that people loved. In this episode, Stephan talks to Craig about and the first few months of launching of Care/Of and how he's brought his marketing experience to the world of vitamins."}