{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwell-made.simplecast.com%2Fepisodes%2Fchanging-consumer-behavior-J1sLgpCe","width":444,"version":"1.0","type":"rich","title":"97 Changing Consumer Behavior with Sarah Paiji Yoo, Founder of Blueland","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9f88826c-2b18-4bb2-86ba-8f4940c9ad44/570125f9-6f70-4bd0-bd27-f99c4593e919/1462385426artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8b0c05ec-96d0-4223-a69d-c352c1351a73\" height=\"200\" width=\"100%\" title=\"97 Changing Consumer Behavior with Sarah Paiji Yoo, Founder of Blueland\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Blueland is taking the refill model and dehydrating it. Founder and CEO Sarah Paiji Yoo takes us behind the scenes of Blueland's rapid growth, the struggles to find a manufacturer for their cleaning tablets, and pitching on Shark Tank."}