{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwhat-about-the-music.simplecast.com%2Fepisodes%2Fwhat-about-the-music-s3001-ola-sars-gfWnUqsZ","width":444,"version":"1.0","type":"rich","title":"S3 Episode 1 - Ola Sars","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5dd38fdf-24ad-47ff-92eb-a750238ad2b1/ff21e104-d29a-4c46-9252-0889ae2a3906/sos-cover3-20-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/6bb11ecc-d8c5-43dc-a62d-7e29702e8496\" height=\"200\" width=\"100%\" title=\"S3 Episode 1 - Ola Sars\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Soundtrack Your Brand’s Founder, CEO & Chairman Ola Sars needs no introduction. Previously co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, and co-founder of Pacemaker, the world’s first DJ driven music platform, Ola joins the podcast to deliver extraordinary insights on the music-tech industry.\n\nTo kick off Season 3 of ‘What About The Music,’ Ola shares his research on how music drives sales, discusses the importance of transparency in the music-tech space, and shares key advice on how brands can best approach music from a strategic standpoint.\n\nEpisode Highlights:\n06:00 - Ola explains how music can drive consumer decisions, diving into the background of Soundtrack Your Brand\n11:30 - Beto & Ola ponder why the music industry is always playing ‘catch up’ from a tech standpoint\n18:30 - Ola shares his take on how a business can best approach music strategy\n23:30 - Ola explains the sizable impact that music can have on a business’ success\n\nMore on SoStereo:\nSoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com\n"}