{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwhy-food.simplecast.com%2Fepisodes%2F582aa0f6-582aa0f6","width":444,"version":"1.0","type":"rich","title":"Episode 61: Ben Jacobsen: From Tech to Finishing Salts","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/43b42d/43b42df5-8fae-445a-af19-af2aed598fb0/85de207b-18ea-4490-a0bf-88f63d5b12b7/1541705357artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/85de207b-18ea-4490-a0bf-88f63d5b12b7\" height=\"200\" width=\"100%\" title=\"Episode 61: Ben Jacobsen: From Tech to Finishing Salts\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Ben Jacobsen started making salt as a hobby, to distract himself from a failing tech startup. When he finally left tech and decided make salt his full-time business, began by collecting seawater in buckets and boiling it down to make his now-famous finishing salt. In the seven years since then, he's build Jacobsen's Salt Co into a national brand and created a truly American finishing salt. Join co-host Ethan for a conversation about building a brand and changing the way consumers think about the most common ingredient we eat."}