{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwhy-food.simplecast.com%2Fepisodes%2F975e378d-975e378d","width":444,"version":"1.0","type":"rich","title":"Episode 38: Scott Norton: Bringing Personality and Charm to Condiments","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/43b42d/43b42df5-8fae-445a-af19-af2aed598fb0/0b76d771-3d79-4c0b-a7e3-c55b6c2b0aec/1522075989artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Scott Norton began making ketchup in his college apartment almost 10 years ago. It was 4 years after Malcolm Gladwell wrote that Heinz could never be overthrown - but Scott didn’t buy it. So he and his Co-Founder, Mark, set out to disprove this theory with a product that was the complete opposite of any available on the market and Sir Kensington’s was born. Mark went on to work in finance, joining Lehman Brothers a month before the historic crash, and travel across Asia for a series on folding bikes but his love for condiments never ceased. Upon moving back to NYC, he and Mark rejoined to turn Sir Kensington’s into a full-time endeavor. Join us as we sit down with Scott to talk about creating a brand personality for a food product, leading a business with strong enough values to establish culture yet enough flexibility for change, growing into a brand big enough for Walmart and marketing a food brand in the new age."}