{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwild-ppc-bunch.simplecast.com%2Fepisodes%2Fmost-important-ppc-metrics-wUFg0cZB","width":444,"version":"1.0","type":"rich","title":"Most Important PPC Metrics","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b594c8eb-ec88-41e0-a9e4-6acabd97615a/91aeb48c-807f-4c20-b394-ae2f17865bc7/episode-3-most-important-ppc-metrics-3000x3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/799cbba7-df83-4842-a0fe-82e64c2ef74e\" height=\"200\" width=\"100%\" title=\"Most Important PPC Metrics\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode,  Lazar and Brent are talking about common discussed  PPC metrics and also the most important ones.   In this podcast you will learn which metrics you should track and how to optimize them for success. "}