{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwinlossshow.com%2Fepisodes%2Fhow-to-beat-your-top-competitor-mYBjRJQI","width":444,"version":"1.0","type":"rich","title":"How to beat your top competitor—an interview with Alysse Nockles and Monique Eddleton","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5c4508df-d8d2-414d-bde1-dde4d38a4fae/408ef3c4-bfd6-46b7-a76b-f3647bb735fc/monique-and-alysse.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5a1dffad-2319-49c2-a1f4-9063a4b2eb5d\" height=\"200\" width=\"100%\" title=\"How to beat your top competitor—an interview with Alysse Nockles and Monique Eddleton\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We sit down with two of the best Competitive Intelligence professionals in the business, Alysse Nockles and Monique Eddleton to better understand how they use win-loss analysis in their Competitive Intelligence programs to understand who their true competitors are, and how they use that information to empower leaders in their company to confidently create a rock solid strategy that results in winning more deals and delighting more customers."}