{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwinlossshow.com%2Fepisodes%2Fhow-to-create-trust-with-buyers-with-stephen-messer-dFWgAa3T","width":444,"version":"1.0","type":"rich","title":"How To Create Trust With Buyers—an interview with Stephen Messer","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5c4508df-d8d2-414d-bde1-dde4d38a4fae/c019fcdc-d7ed-4e3d-91b5-793f192f623c/stephen-messer.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2470829f-7b4f-4bb0-b394-f527f98b8b31\" height=\"200\" width=\"100%\" title=\"How To Create Trust With Buyers—an interview with Stephen Messer\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"After members of Congress, sales and business executives are the least trusted professionals in America. So, if trust is key to selling, and people inherently distrust salespeople, how can you generate trust with buyers?"}