{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwinlossshow.com%2Fepisodes%2Fkicking-off-your-first-win-loss-analysis-project-HhYaLbmc","width":444,"version":"1.0","type":"rich","title":"Kicking off your first win-loss analysis project | Win-Loss 101 part 1","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5c4508df-d8d2-414d-bde1-dde4d38a4fae/97b50c72-7ce8-49aa-aee4-6f9c9e1df4d1/cam-and-cam.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4e9cf45f-323d-43b3-b444-2a1c73c301ed\" height=\"200\" width=\"100%\" title=\"Kicking off your first win-loss analysis project | Win-Loss 101 part 1\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In business, nothing is more important than the perception of your buyers. It doesn’t matter how good your sales process, marketing messaging, customer experience, product, or service are… if your buyers perceive your sales process as being confusing, or your marketing messaging as annoying, or your product as inferior to your competition.\n\nIn order to build your strategy around your buyers’ perception, you need to be talking to them to better understand what they perceive your strengths, weaknesses, and what they think about you in relation to the competition. That’s where a strong win-loss analysis program comes into play."}