{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwinlossshow.com%2Fepisodes%2Fwin-the-battle-for-attentionan-S1_wnxsr","width":444,"version":"1.0","type":"rich","title":"How to win the battle for your prospects' attention—an interview with Will Allred","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5c4508df-d8d2-414d-bde1-dde4d38a4fae/953baa83-b603-4255-a6b3-bd7433844d6f/will-allred.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8dbb46b7-cc7f-459e-b3dd-de7066363e40\" height=\"200\" width=\"100%\" title=\"How to win the battle for your prospects&apos; attention—an interview with Will Allred\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"How do you create trust and credibility the first time you contact someone?\n\nCompanies lose potential revenue every day due to sloppy, low-effort outreach that makes prospects click the \"delete\" button faster than an intern running to the kitchen the moment \"free food\" is mentioned on Slack.\n\nSo, how do you build trust through your prospecting?\n\nHow do you make them WANT to jump on a call with you?\n\nHow do you win the battle for attention going on in your prospect's inbox?\n\nThat's what we're talking about this week on the Win Loss Show with Will Allred from Lavender."}