{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwomen-rule.simplecast.com%2Fepisodes%2Fnews-has-a-stigma-theskimms-path-around-6d397eeb","width":444,"version":"1.0","type":"rich","title":"‘News has a stigma’: theSkimm's path around the old guard","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/c969f0/c969f05c-6503-4611-8687-0431e9548d22/3c9c3f92-3968-42cf-813e-c8d75e0ce9c0/1525196888artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3c9c3f92-3968-42cf-813e-c8d75e0ce9c0\" height=\"200\" width=\"100%\" title=\"‘News has a stigma’: theSkimm&apos;s path around the old guard\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"TheSkimm founders’ key to success meant ditching the ways of traditional media and embracing an audience-driven strategy. Danielle Weisberg and Carly Zakin discuss how they started their company from a couch, weigh the future of the brand, and dole out advice on how to raise capital for a new venture."}