{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fworking-dads.simplecast.com%2Fepisodes%2Fbe-how-to-make-advertising-work-6ZjEQzS_","width":444,"version":"1.0","type":"rich","title":"How to Make Advertising Work","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/1b729694-c47b-4d24-9407-eea7e6d34fc9/working_dads_podcast_cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/34053e86-20b4-473a-955f-0386a91314f2\" height=\"200\" width=\"100%\" title=\"How to Make Advertising Work\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Businesses waste thousands upon thousands of dollars a year on improper advertising tactics. It’s imperative for you to understand what works. Now, you won’t figure out what truly works without some form of testing, but it’s critical to test, test, and test some more. A,B,C,D and even Z your way to advertising success. "}