{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwriters-in-tech.simplecast.com%2Fepisodes%2Fare-ux-writers-the-best-product-managers-TEr3tpOy","width":444,"version":"1.0","type":"rich","title":"Are UX Writers the new Product Managers? | Interview with Allison Freedenfeld of Waze/Google","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3567ef1b-0088-4466-91f9-4bd357736fd2/314bb13d-e4bc-4958-ad4d-28977f0afc67/allison-freedenfeld-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"\nI remember when I first heard about UX writing best practices in a talk at Google’s I/O 2017 conference—it was a huge “aha” moment for me.\n\nAs a product designer, microcopy was just a small part of that larger design world. Just something for a small Facebook group where I invited friends and we posted different ideas about microcopy.\n\nBut that one day, everything changed. I decided to explore and talk to all of the practitioners out there so I could know more about this exploding new topic. And it was quite a journey.\n\nNot long after listening to that talk, in a moment of complete serendipity, I met Allison Freedenfeld. I was eavesdropping on a nearby table that was in a long conversation about UX Writing and I decided to take action.\n\nThat day I met Allison for the first time and we’ve been friends ever since. So I’m very glad to start the second season of Writers in Tech with her in a talk where we cover:\n\nThe differences between content strategy and UX Writing\nDoing research as a UX writer and building the story of the product\nTesting copy with the highlighter test\nWhich design tools you should learn\nAnd much more\n"}