{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwriters-in-tech.simplecast.com%2Fepisodes%2Fbuilding-a-ux-writing-culture-at-babbel-FuMKIE4Y","width":444,"version":"1.0","type":"rich","title":"Building a UX Writing culture at Babbel ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3567ef1b-0088-4466-91f9-4bd357736fd2/0061aaa8-7e4f-4459-959f-fb2a577a67ec/cover_1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/61a9128d-153c-4cab-b1a6-503131fedea9\" height=\"200\" width=\"100%\" title=\"Building a UX Writing culture at Babbel \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"I recently spoke with Erin O'Loughlin and Annalise Nurme about creating a UX Writing culture in a product team of the language education platform Babbel.\n\nMore companies are beginning to understand that they must hire writers; Erin and Annalise are the first official UX writers at Babbel. We talked about the challenges of creating a UX writing culture in a company that’s never had writers.\n\nTopics covers:\n-Presenting the concept of UX Writing to your team\n-Creating a content style guide and establishing new conventions\n-Building test groups for your product\n-Working with designers\n"}