{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwriters-in-tech.simplecast.com%2Fepisodes%2Fcontent-localization-yu5WUP2N","width":444,"version":"1.0","type":"rich","title":"700% better with content localization | Interview with Mette Thomsen of GetYourGuide","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3567ef1b-0088-4466-91f9-4bd357736fd2/83cefcd5-82a8-4e52-a0d7-48424a873c16/mette-full-frame.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/27a19d85-c268-41e9-8d91-626f7d9a4399\" height=\"200\" width=\"100%\" title=\"700% better with content localization | Interview with Mette Thomsen of GetYourGuide\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"\nHow can a localized content increase your conversions by 700%?\nListen to the next episode!\n\nI had a pleasure to talk to  Mette Thomsen Danish Language Specialist at GetYourGuide.\n\nListen to it if you want to learn about:\n\n-How to add context to your localization process\n-Content team hierarchy in a unicorn (B$) company \n-Best practices for localization\n-Creating a content style guide for your localization team\n-What tools you should be using\n-Marketing guidelines vs product content style guides\n-Scaling a localization team\n-\n\n"}