{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwww.cartoverflow.com%2Fepisodes%2Fdan-leblanc-9CiUt6tm","width":444,"version":"1.0","type":"rich","title":"How To Identify Actionable Insights from your eCommerce Data with Dan LeBlanc","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a8225a7a-b9c3-48b1-b36c-881093edb1ce/53d65f4f-7f1c-4711-a584-2205bb76c58c/cart-overflow-cover-10.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Data is only as good as the questions that it answers. \n\nAnd the actions that it drives. \n\nDan LeBlanc, is Co-Founder and CEO of Daasity, an analytics tool for direct to consumer brands. \n\nDan has the unique vantage point of working with the fastest growing brands, like MVMT and Kopari, to help pull actionable insights from their analytics. \n\nThere are 6 metrics that he recommends every person at the company review every day: \n\nTraffic\nConversion Rate\n# of Orders\nRevenue\nAverage order value\nCost Per Orfder or Return on Ad Spend\n\nThis is the high level overview, that you can see in just a few minutes, to highlight anything that requires further investigation.\n\nAdditional topics that we dive into: \n\nThe ideal LTV: CAC ratio for ecommerce brands, and why you should aim for a 3:1 LTV to CAC ratio\nThe one difference between successful and struggling companies: (hint: it’s a focus on retention vs. acquisition)\nHow to plan for changing acquisition costs that result due to seasonality or demand\n\nDan is a wealth of knowledge in terms of ecommerce analytics, and how to extract insights from your data. "}