{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwww.cartoverflow.com%2Fepisodes%2Fwhy-do-the-best-skincare-brands-all-use-quizzes-r7Z7QOy2","width":444,"version":"1.0","type":"rich","title":"Why Do The Best Skincare Brands All Use Quizzes? ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a8225a7a-b9c3-48b1-b36c-881093edb1ce/905e0586-4a9d-4b6e-80cf-a3558f25f0eb/cart-overflow-cover-9.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/36dd3800-1746-4f23-9855-3cc2c5a459b8\" height=\"200\" width=\"100%\" title=\"Why Do The Best Skincare Brands All Use Quizzes? \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Why does it seem like every skincare brand has a quiz on their homepage? \n\nTraditionally, skincare and cosmetics brands relied on in-person retail sales. \n\nWell, then 2020 happened. \n\nAnd ecommerce became every more important. \n\nThere are a few reasons why quizzes are invaluable to skincare brands: \n\n- Personalize The Customer Experience: \n- Reduce overwhelm\n- Find the right product\n- Ensure customer satisfaction\n\nA quiz can quickly surface key insights that create a better customer experience. \n\nThis episode is a recap of some of the findings from diving deep into skincare ecommerce marketing. "}