{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwww.cartoverflow.com%2Fepisodes%2Fwhy-you-need-a-content-strategy-to-survive-today-eXEHoogm","width":444,"version":"1.0","type":"rich","title":"Why Content Marketing Has Never Been More Important For DTC Brands","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a8225a7a-b9c3-48b1-b36c-881093edb1ce/3c385487-500a-4833-9a37-39cbdb0011d4/w-fynn-glover-matcha-founder-and-ceo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1e0a9601-14b4-4a74-b17d-f66668220e15\" height=\"200\" width=\"100%\" title=\"Why Content Marketing Has Never Been More Important For DTC Brands\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Fynn Glover's mission is to help eCommerce brands create amazing content. \n\nGlover believes that content has never been so important in the growth, and sustainability of a brand. \n\nHere's why: \n\nThe advertising campaigns that were once very profitable are becoming more expensive. \n\nAcquisition costs are increasing. \n\nCompetition is growing.  \n\nThe only way to differentiate, and create long-term defensibility, is with a content marketing strategy. \n\nWhether growing a list, nurturing leads, or driving repeat purchases, content has a critical role to play. \n\nIn today's episode, Glover unpacks how you can create a content marketing strategy that drives growth. \n\n3 important takeaways that you won't want to miss: \n1. how the best DTC businesses are prevailing with content\n2. 3 ways to leverage your blog as an ecommerce brand\n3. how to segment based on engagement with content "}