{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwww.cartoverflow.com%2Fepisodes%2Fwith-steen-rasmussen-dFQEzRu7","width":444,"version":"1.0","type":"rich","title":"How To Actually Get Data-Driven Insights (by Asking Less Stupid Questions) with Steen Rasmussen","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a8225a7a-b9c3-48b1-b36c-881093edb1ce/71b1624b-cd04-4ae1-ae12-77c0413ae8bc/cart-overflow-cover-23.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"There are 4 parts to effective analytics, according to Steen Rasmussen: Data, Action, Analytics, and Reporting. \n\nBut there is a misalignment -- today many make the mistake of not using data to pull actionable insights. \n\nSteen recommends 5 rules for approaching data analysis and strategy with the right mindset: \n- Understand the strategic goals of the company\n- Ask open-ended questions \n- Understand the timeframe: focus on short-term or long term results?\n- Think outside the dataset\n- Understand the Underlying KPIs\n\n\nSteen Rasmussen is co-Founder at IIH Nordic, a digital agency focused on driving results through data-driven analysis. He has worked for 20 years as a consultant, trainer and keynote speaker and have specialized in activating data through Machine Learning and cloud to support specific commercial business objectives, and is a Google Partner Academy Program Trainer, where he trains, strengthens and improves other Google Partners Agencies in Digital Marketing, Search Engine Marketing, Analytics and Sales.\n\nThis is a conversation about how to understand and analyze data to “activate” it and make decisions that impact revenue growth. \n\nIn an environment that is in constant flux for digital marketers, Steen offers a thoughtful framework to getting more from your data to actually drive growth. \n"}