{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwww.directcremation.com%2Fepisodes%2Fthe-top-3-will-de-michaelis-partingpro-1-RYBF5dhq","width":444,"version":"1.0","type":"rich","title":"The Top 3% | Will de Michaelis (PartingPro) #1","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4007ac94-9dd4-49ba-bc5e-1682917a28ab/f5f888e9-875b-4bb8-b7bc-3c85f802ea47/direct-cremation-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0edf0dc1-9230-46e6-8270-31fe2f1ba306\" height=\"200\" width=\"100%\" title=\"The Top 3% | Will de Michaelis (PartingPro) #1\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Most funeral home owners believe that providing exceptional care is the key to long-term success. While compassion remains at the heart of funeral service, this episode of the Direct Cremation Podcast challenges a common assumption: compassion alone does not build a thriving funeral business.\n\nListen to the full episode—the findings may surprise you!"}