{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwww.skipthequeue.fm%2Fepisodes%2Fcatherine-warrilow-N1YsDpEQ","width":444,"version":"1.0","type":"rich","title":"What the heck is a brand proposition and why should you care? With Catherine Warrilow","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/668581e4-f4a1-444a-909d-46355da4abc8/df2db103-fc31-45af-a00f-53fa6a5494ad/catherine-warrilow.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0d7d61c6-407f-4cf7-b8de-2774bd12fd1e\" height=\"200\" width=\"100%\" title=\"What the heck is a brand proposition and why should you care? With Catherine Warrilow\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On today’s episode I speak with Catherine Warrilow, founder of The Plot, a brand marketing agency.\n\nToday we’re immersing ourselves in brand. I’m asking Catherine what the heck is a brand proposition, why is it important and who in the tourism and attraction industry is absolutely nailing it?"}