{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwww.skipthequeue.fm%2Fepisodes%2Festher-johnson-p3Po0dnQ","width":444,"version":"1.0","type":"rich","title":"Developing niche products for your attraction. With Esther Johnson","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/668581e4-f4a1-444a-909d-46355da4abc8/3324218b-0a85-493c-804b-538544dc5eb6/esther-johnson-profile-image.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ac6fcbb3-b0d4-49a4-ab7d-9f95b76e5813\" height=\"200\" width=\"100%\" title=\"Developing niche products for your attraction. With Esther Johnson\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In today's episode, I speak with Esther Johnson, a Freelance Designer and Illustrator specialising in working with heritage sites. \n\nWe discuss the importance of having niche products in your gift shop, how you can develop these for your attraction, and what you need to think about before taking on the plunge. \n"}