{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwww.skipthequeue.fm%2Fepisodes%2Fstephen-reid-_OSHUjnf","width":444,"version":"1.0","type":"rich","title":"Are suppliers the backbone of the industry? with Stephen Reid","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/035120d7-09f9-40c4-9a61-5c7634b2b9a2/21a7bc9b-b495-4cf4-947b-6cf89a65f320/episode_thumbnail_stephen_reidattraction_brand_consultants.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/816b5e78-2fda-4d2f-9f17-413df440f952\" height=\"200\" width=\"100%\" title=\"Are suppliers the backbone of the industry? with Stephen Reid\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This week, Andy Povey is joined by Stephen Reid, Director of Attraction Brand Consultants, to explore the often-overlooked role suppliers play in shaping the future of our industry. They discuss why the best attractions are built through collaboration, what separates a supplier from a true innovation partner, and where the next generation of ideas is likely to come from."}